Our story

It was while helping his mum Velma care for his terminally ill step-dad Bob that Ken Waterhouse’s views on long term care began to change. With the perception of home care in the UK hitting an all time low in 2011 as cases of abuse, cruelty and even malnutrition made the headlines, Ken decided to try to change things by setting up a new company, Home Care Preferred.


Pairing over 30 years experience working in the retirement sector with a new conviction that most people would prefer to be cared for in their own homes, Ken established the first branch of Home Care Preferred in London in 2012.


Ken started his career in the care sector in 1988 when he opened his first care home. Since then he has owned and operated award winning care environments before launching his first domiciliary care service, Home Care Preferred.


Since Home Care Preferred started in 2012 the company now provides support in London, Devon, Cornwall and Hertfordshire. During the steady growth the focus has always been on striving towards an excellent standard of care and delivering a highly personal service.

What our customers say

“Excellent service, very reliable, caring. I received just the support I needed. The staff member was very kind and reassuring.”

Lucia

“I have been delighted with the warmth and care I have received! Very, very good. Excellent value for money!”

John F

“I have found the carers to be extremely valuable during my time of recovery post-operation. They have also taken care of my husband who has dementia.”

R.H

“Home Care Preferred were very professional and easy to deal with. The carer was attentive and pleasant and did everything we asked her to do and more. Very easy people to communicate with using emails – as I live in Australia”

Jackie N

“In the 6 years of having working closely with at least 3 agencies, and 11 carers, this is the first time I have found cares who have been so spot on, loving, gentle, friendly, warm and genuine. They stick to the routine and my nana is happy as can be. They are consistent, on time, work well together and so very helpful and positive. So grateful and happy.”

Jacquine G

“Home Care Preferred were very professional and easy to deal with. The carer was attentive and pleasant and did everything we asked her to do and more. Very easy people to communicate with using emails – as I live in Australia.”

Jackie N

“This is my first experience of needing help at home. I have been very impressed by the standards of best practice employed by Home Care Preferred. By the intelligent and well informed standards of care. The willingness and ability to help in any way needed or requested. Also the meticulous attention to checks that the care given is accurate and of high quality. The courtesy of keeping client informed of any changes.”

P.B

“My parents are really delighted with the care and assistance that the carer provides to them. He always arrives promptly and my dad who is 91 is so grateful for help washing and dressing, it makes him much less tired and able to cope and enjoy his day. The carer is very kind, patient and aware of both my parent’s physical capacities. He is also excellent company and is just a pleasure. The carer organises my father’s medication, gives it to him, puts in his hearing aids, helps wash and dress him and gives him breakfast, He recognises my father’s need for engagement and they have good chats. I feel my parents are in the best and safest hands and that is all you can ask for.”

Jude D