The story of Home Care Preferred London & Hertfordshire

It was while helping his mum Velma care for his terminally ill step-dad Bob that Ken Waterhouse’s views on long term care began to change. With the perception of home care in the UK hitting an all time low in 2011 as cases of abuse, cruelty and even malnutrition made the headlines, Ken decided to try to change things by setting up a new company, Home Care Preferred.


Pairing over 30 years experience working in the retirement sector with a new conviction that most people would prefer to be cared for in their own homes, Ken established the first branch of Home Care Preferred in London in 2012.


Ken started his career in the care sector in 1988 when he opened his first care home. Since then he has owned and operated award winning care environments before launching his first domiciliary care service, Home Care Preferred.


Since Home Care Preferred started in 2012 the company now provides support in London, Devon, Cornwall and Hertfordshire. During the steady growth the focus has always been on striving towards an excellent standard of care and delivering a highly personal service.

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