Our story

It was while helping his mum Velma care for his terminally ill stepdad Bob, that Ken Waterhouse’s views on long term care began to change. Previously Ken had owned and operated care homes but now realised that many people wanted the option to remain at home. Ken decided to set up a new company, Home Care Preferred.


Pairing over 30 years’ experience working in the retirement sector with a new conviction that many people would prefer to be cared for in their own homes, Ken established the first branch of Home Care Preferred in London in 2012.


Ken started his career in the care sector in 1988 when he opened his first care home. Since then, he has owned and operated award-winning care environments before launching his first domiciliary care service, Home Care Preferred.


Home Care Preferred now provides support in London and Hertfordshire with branches is Winchmore Hill and Barnet. Since inception, the focus has always been on striving towards an excellent standard of care and delivering a highly personal service.

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